Could your phone apps be replaced by texts?

Do you have a bunch of app updates waiting on your phone for you to install?
Me too.

Of course you can set up your phone to install updates automatically, but what if you didn’t have a ton of apps to update at all? Maybe only a few…or one. Wouldn’t that be simpler?

A recent article by Connie Chan at Andreessen Horowitz gives insight. When One App Rules Them All: The Case of WeChat and Mobile in China – explains how WeChat is indeed an app, but also a platform also.

Companies can get official accounts and you can interact with them. WeChat accounts:

“…ranging from celebrities, banks, media outlets, and fashion brands to hospitals, drug stores, car manufacturers, internet startups, personal blogs, and more. “

WeChat also handles online payments. See where they’re going with this?

A short while later I came across Kik’s announcement that China’s Tencent has invested $50 million with them.

Guess what company has also heavily invested in the WeChat app? Right – it’s Tencent.

Ted Livingston РCEO at Kik Рwrote this on Medium:

“When we met the Tencent team in China, it became clear that we had a shared vision. We agreed that someone would do in the West what WeChat was doing in China. The only question was who. We both believe it could be Kik.”

Wouldn’t be convenient to just text a company about a product or service and get more info? Or book an appointment? Or place an order and get it shipped and paid through one app?

Maybe I can hold off on updated those apps for awhile longer….

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