A friend and myself went into Starbucks last weekend.
About 30 percent of the chairs were available, but we couldn’t find a seat to sit together and chat.
Several small tables with two chairs had one person sitting there, using a notebook PC, tablet or phone. These tables were located along the outside of the store, where the power outlets were.
There’s a big long table at this location, which was pretty much full of PC users also.
Not many use the ‘bar’ seating. Seats are a bit small, and the bar height seems a bit too high (yes, that’s my opinion).
Computer users seems to be there for the free Wi-Fi to do their research/work/email/YouTube watching etc. without being alone in a bedroom, dorm, or home office.
There were “non-electonic patrons’ also. Many of them looked around for seats to sit at, but with no empty tables, they ended up leaving.
So if you were a business owner, competing with Starbucks, and knowing this information, what would you do?