A friend and myself went into Starbucks last weekend.
About 30 percent of the chairs were available, but we couldn’t find a seat to sit together and chat.
Several small tables with two chairs had one person sitting there, using a notebook PC, tablet or phone. These tables were located along the outside of the store, where the power outlets were.
There’s a big long table at this location, which was pretty much full of PC users also.
Not many use the ‘bar’ seating. Seats are a bit small, and the bar height seems a bit too high (yes, that’s my opinion).
Computer users seems to be there for the free Wi-Fi to do their research/work/email/YouTube watching etc. without being alone in a bedroom, dorm, or home office.
There were “non-electonic patrons’ also. Many of them looked around for seats to sit at, but with no empty tables, they ended up leaving.
So if you were a business owner, competing with Starbucks, and knowing this information, what would you do?
Do you have a bunch of app updates waiting on your phone for you to install?
Of course you can set up your phone to install updates automatically, but what if you didn’t have a ton of apps to update at all? Maybe only a few…or one. Wouldn’t that be simpler?
A recent article by Connie Chan at Andreessen Horowitz gives insight. When One App Rules Them All: The Case of WeChat and Mobile in China – explains how WeChat is indeed an app, but also a platform also.
Companies can get official accounts and you can interact with them. WeChat accounts:
“…ranging from celebrities, banks, media outlets, and fashion brands to hospitals, drug stores, car manufacturers, internet startups, personal blogs, and more. “
WeChat also handles online payments. See where they’re going with this?
A short while later I came across Kik’s announcement that China’s Tencent has invested $50 million with them.
Guess what company has also heavily invested in the WeChat app? Right – it’s Tencent.
Ted Livingston – CEO at Kik – wrote this on Medium:
“When we met the Tencent team in China, it became clear that we had a shared vision. We agreed that someone would do in the West what WeChat was doing in China. The only question was who. We both believe it could be Kik.”
Wouldn’t be convenient to just text a company about a product or service and get more info? Or book an appointment? Or place an order and get it shipped and paid through one app?
Maybe I can hold off on updated those apps for awhile longer….
In Intercom’s announcement of raising a $35 Million USD Series C round of funding, they accompanied their news with illustrations not just about them, but how humans – and Intercom itself – evolved.
Instead of reading a dry press release, they told a story – not just about themselves – in a unique way.